Why I Founded Equip
Equip founder Kristina Saffran as an adolescent, posing with her family while hiking with mountains in the background.

I was diagnosed with anorexia when I was 10. It sometimes surprises people that I was so young, but it’s common—eating disorders are brain disorders—and I come from a family steeped in anxiety, depression, and addiction. When I was 10, my babysitter went on a diet and I decided to try it with her—leading me to a struggle with anorexia that lasted through my teenage years and almost killed me.

My eating disorder reached its strongest point during my freshman year of high school. That year, I was hospitalized four times for a total of seven months. And though this may sound bizarre: I loved treatment. It was safe. It was easy. I was with people who understood me. And I didn’t have to deal with freshman year of high school, my parents fighting, or any other real life triggers. The hard part was coming out and maintaining recovery in real life. Unsupervised, I habitually reverted back to old behaviors, lost weight, and ended up back in the hospital—where I wanted to be.

My parents lived in a terrified state for years. Quality information about eating disorder treatment is hard to come by, specialist providers remain scarce, and it’s not often reimbursed by health insurers. When I started to relapse after my fourth hospitalization, my parents gave me a choice: you can spend three months at a residential facility out west, or you can stay home and try a treatment where we get involved. At the time, I wanted nothing more than to go to residential. But I remember thinking: I just missed my entire freshman year of high school to be in treatment. If I miss sophomore year too, I might never get better.

So I spent my sophomore year of high school doing family-based treatment(FBT), and it saved my life. FBT is an outpatient behavioral treatment where families play a critical role in the recovery process—preparing, plating, and supervising all meals and monitoring for eating disorder behaviors like vomiting or over-exercising.

To be clear, I hated it. Eating disorders are tough to treat because not wanting to get better is part of the illness. Specifically, people with eating disorders are terrified of gaining weight, and weight gain is almost always essential to the healing process. It was one of the most challenging years of my family’s life, and undoubtedly, it was the thing that got me better.

In hindsight, my eating disorder compulsions were so strong that it would have been nearly impossible to do alone. With the support of loved ones, the more I ate three meals and three snacks a day and maintained a healthy weight, the less scary it became. At the same time, because I was back in high school, I started to develop friendships and hobbies to drown out the eating disorder, and there were real consequences to relapsing.

Towards the end of that year, as I grew stronger in my recovery, I learned that 77% of the 30 million Americans who suffer with eating disorders never receive treatment. The injustice was as visceral to me then as it is now: eating disorders have the second highest mortality rate of all mental illnesses, yet finances and other barriers prohibit the majority of sufferers from accessing life-saving care. I cofounded Project HEAL in 2008 to raise money to fund eating disorder treatment for those who couldn’t afford it.

Two years into our founding, as a psychology major in college, I dug into the research on eating disorder treatment—and learned that much of what is practiced in the community has no basis in research. I learned that residential treatment settings were becoming the go-to treatment for adults and adolescents alike, despite no data on their effectiveness. Over the past 13 years, I’ve watched people that I was in treatment with at age 15 cycle in and out of these treatment centers.

The research was also clear that FBT, the treatment that had saved my life, was the gold standard for young people with eating disorders, but it wasn’t accessible to the majority of the population. Most eating disorder therapists have not been trained in FBT, leading to what my cofounder Erin calls “treatment that feels good, but not treatment that works”.

FBT as originally envisioned is also, frankly, pretty burdensome for parents. Preparing and supervising 21+ meals and snacks a week is time consuming, and shuttling your child to multiple appointments a week can be impossible for working parents and those with other kids. FBT hasn’t been rigorously studied or adapted for people of color, people in larger bodies, and LGBTQ individuals,who we know suffer from comparable rates of eating disorders. And insurance almost never covers FBT, so it’s out of reach for most working class Americans.

In addition to being inaccessible, it lacks the thing that keeps people engaged in treatment: other people who’ve been there. FBT got me into recovery, but it was peer support that kept me there. I needed someone who could vent with me when I returned to high school and all of my friends were dieting, and then tell me that I absolutely couldn’t go down that road. I needed someone who had been in my shoes and was living proof that recovery was possible and worth it. And my mom and dad needed that too.

I started Equip to make gold standard eating disorder care accessible to all people. We took the vital core of FBT—empowering families to feed their loved one and get them into recovery—and expanded upon the model by providing peer and family mentors, along with wraparound medical, therapeutic, and dietary support. We’ve made Equip virtual, so you can arrange treatment to fit your entire family’s schedule and needs—instead of upending your family to fit treatment or sending your child away from home. And we’re partnering with forward thinking payers to cover this treatment, because families shouldn’t have to pay out of pocket. And as Equip has grown, we've expanded our model beyond FBT to include evidence-based modalities intended for adult patients who don't live at home with their families.

I started Equip so that no more parents have to bury a child. It’s unconscionable that one person dies by an eating disorder every 52 minutes when we have treatments that work. It’s unconscionable that so many of my peers have spent the last 15 years of their lives cycling in and out of treatment centers. It’s unconscionable that so many families spend hundreds of thousands of dollars on treatments that don’t work before they learn about evidence-based treatment.

I started Equip because neurobiologically-based brain disorders that cause you to act out of your values require assistance from families (blood or chosen)—and families need training. I started Equip because you can’t build a life worth living if you’re away from home, not living life. I started Equip because you can’t get better with talk therapy that doesn’t account for the neurobiological and physiological underpinnings of eating disorders, or with providers who don’t make treatment safe for people of all genders, ethnicities, and shapes and sizes.

Most of all, I started Equip because eating disorders are treatable and full recovery is possible. In fact, people with eating disorders share powerful temperament traits that can be channeled in positive and life changing ways when they’re given access to treatment that works. I’m living proof.


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Kristina Saffran
CEO & Co-Founder
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