Lifecycle & Email Marketing Manager (Remote Position)

Remote Position

Marketing

Full Time

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Equip is a virtual program helping families recover from eating disorders at home with comprehensive, gold-standard care created by experts in the field and people in recovery. Equip’s five-person care teams include dietitians, physicians, therapists, and mentors who deliver wrap-around support to provide families healing and lasting recovery.

We created Equip to increase access to evidence-based treatment for all people affected by eating disorders. In line with this mission, we are committed to partnering closely with insurance companies and ensuring our team, patients, treatment, and brand reflect the diversity of those affected by eating disorders.

About the role:
The Lifecycle & Email Marketing Manager is responsible for building and executing Equip’s lifecycle email strategy. They will be responsible for end to end ownership of the email marketing channel, including developing the roadmap for email communication strategy, executing campaigns across all audience segmentations, and reporting on impact across brand & business objectives. A successful candidate will have a strong analytical mind-set, be an organized team player who can communicate and collaborate across the organization, and be a thought leader for developing and optimizing results.

Responsibilities

  • End to end ownership across Equip’s email marketing channel
  • Oversee the implementation of Equip’s Email Service Provider in close collaboration with the data & technology teams
  • Create a detailed segmentation & communication strategy across audience types, with clear goals across business & brand objectives
  • Execute all email marketing communications, collaborating closely with the marketing team on developing a clear content & brand strategy, ensuring consistent messaging across all consumer touch-points
  • Partner with the enterprise team on ensuring seamless communication across audience types
  • Identify & test new opportunities across engagement functionalities
  • Requirements

  • Establish clear objectives & success metrics across email engagement strategies
  • Analyze, report and communicate results across initiatives, with actionable insights for future testing & optimization
  • Design ongoing test plans and partner with cross-functional teams to execute testing across content & segmentation type
  • Benefits

    Competitive salaries and bonuses, flexible hours from home, flexible time-off, health benefits, career development opportunities, and exciting team retreats are among the myriad benefits you'll experience while working at Equip.

    Equip is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.