Performance Marketing Manager (Remote Position)

Remote Position

Marketing

Full Time

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Equip is a virtual program helping families recover from eating disorders at home with comprehensive, gold-standard care created by experts in the field and people in recovery. Equip’s five-person care teams include dietitians, physicians, therapists, and mentors who deliver wrap-around support to provide families healing and lasting recovery.

We created Equip to increase access to evidence-based treatment for all people affected by eating disorders. In line with this mission, we are committed to partnering closely with insurance companies and ensuring our team, patients, treatment, and brand reflect the diversity of those affected by eating disorders.

About the role:

The Performance Marketing Manager is responsible for overseeing Equip’s paid marketing strategy. They will be responsible for the entirety of the performance marketing portfolio across budgeting, campaign execution and measurement of brand & business impact. A successful candidate will have a strong analytical mindset, be an organized team player who can communicate and collaborate across the organization, and be a thought leader for developing and optimizing results.

Responsibilities

  • Oversee all performance marketing channels across strategic planning, budgeting, campaign execution, and performance measurement
  • Own and execute a clear roadmap across our paid marketing channels with clear objectives & KPIs across brand and business impact 
  • Drive new channel testing and optimization across existing channels
  • Collaborate closely with the brand team on audience story-telling, ensuring consistent messaging across consumer touch-points
  • Requirements

  • Establish clear objectives & success metrics across the entire portfolio, including KPI measurement across awareness, sentiment and conversion impact
  • Drive measurement across both brand and business objectives at the channel & creative level
  • Analyze, report and communicate results across initiatives, with actionable insights for future testing & optimization
  • Design ongoing channel testing plans and partner with cross-functional teams to execute across content & audience types
  • Benefits

    Competitive salaries and bonuses, flexible hours from home, flexible time-off, health benefits, career development opportunities, and exciting team retreats are among the myriad benefits you'll experience while working at Equip.

    Equip is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.