Director of PR (Looking for In-house experience)

Remote Position

Marketing

Full Time

Equip is a virtual program helping families recover from eating disorders at home with comprehensive, gold-standard care created by experts in the field and people in recovery. Equip’s five-person care teams include dietitians, physicians, therapists, and mentors who deliver wrap-around support to provide families healing and lasting recovery.

We created Equip to increase access to evidence-based treatment for all people affected by eating disorders. In line with this mission, we are committed to partnering closely with insurance companies and ensuring our team, patients, treatment, and brand reflect the diversity of those affected by eating disorders.

About the role:

Equip is a fast-growing mental health care company. We offer a virtual eating disorder program that helps families recover at home with comprehensive, gold-standard care created by experts in the field and people in recovery. Equip’s five-person care teams include dietitians, physicians, therapists, and mentors who deliver wrap-around support to provide families healing and lasting recovery.

We are seeking a Public Relations Director to help achieve one of Equip’s most important ambitions: to change the cultural narrative around eating disorders and body image. In this role, this person will help establish Equip’s public persona, nurture strong network of media relationships, increase awareness of eating disorders and our mission, manage all PR systems and processes, and establish Equip’s communications strategy to help achieve key business goals. This person will need at least five years of experience and responsibilities including media relations experience (TV, print, digital and social) and should possess a bachelor’s degree in public relations, journalism, communications and/or related field required. This position requires interaction across business areas and reporting into senior executives to ensure the PR strategy aligns with company goals. Timely execution of all projects and a willingness to meet goals and turnaround work to meet 24-hour news cycle is a must. This person should have a love for language and story-telling that ultimately provides a sense of hope and healing for our audiences. Ideal candidates will be able to handle multiple project assignments, meet tight deadlines and see a project through from start to finish with minimal guidance. PR experience in an agency, association or healthcare industry is a plus.

Responsibilities

Develop a robust communications & PR plan including strategy, goals, budget and tactics to achieve key business goals

Manage PR firm to roll out and continuously iterate against an always-on strategy along with key cultural and/or business milestones

Develop media relations strategy

Collaborate with the firm to high-level placements in print, broadcast and online media

Work directly with CEO, other senior executives, and Equip providers to integrate directly into press opportunities and build individual media relationships

Run and facilitate media training for Equip internal spokespeople

Leverage existing relationships with both local and national business and industry media outlets

Coordinate all public relations activities including management ofmedia inquiries and interview requests

Spearhead creation of content for press releases, byline articles and keynote presentations

Monitor, analyze and report on PR results on a monthly basis

Proven track record designing and executing successful public relations campaigns at both a local and national level

Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews

Exceptional writing and editing skills; an inherent love for storytelling

Requirements

BA/MA degree in Marketing, Advertising, Communications or a related discipline

5+ years of professional experience in a marketing role; startup experience preferred

Proven working experience in public relations (in-house or at an agency)

Qualifications:

Professional, self-motivated individual who has a strong instinct for building and fostering relationships with healthcare professionals through trust & goodwill

Demonstrated understanding of healthcare professionals and organizations and strategic vision for how to nurture partnerships to drive patient acquisition

Natural instinct and self-starter mentality

A strong sense of ownership in your work and the company's health; high attention to detail and critically thought through solutions will yield the highest quality impact

A bias for experimentation and questioning of the status quo

A desire to work at a fast-growing health tech startup

Benefits

Competitive salaries and bonuses, remote work, generous paid time-off, paid holidays, health benefits, career development opportunities, and exciting team retreats are among the myriad benefits you'll experience while working at Equip.

Equip is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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